Privacy policy

Last updated: December 24, 2025

Lauren Isobel Swim (“we”, “us”, “our”) operates this website and online store (the “Services”). This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you visit, interact with, or make a purchase from our website, or otherwise communicate with us.

This Privacy Policy is intended to comply with the Australian Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), as well as applicable international privacy laws.

Lauren Isobel Swim is powered by Shopify, which enables us to provide the Services. If there is any inconsistency between our Terms and Conditions and this Privacy Policy, this Privacy Policy will apply in relation to the collection, handling, and disclosure of personal information.

By accessing or using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

Personal Information We Collect

When we refer to “personal information”, we mean information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual. This does not include information that is anonymised or de-identified.

Depending on how you interact with us, we may collect the following categories of personal information:

Contact Information

  • Name
  • Billing and shipping address
  • Email address
  • Phone number

Payment & Transaction Information

  • Payment method details (processed securely via third-party payment providers)
  • Order history, purchases, returns, exchanges, or cancellations
  • Transaction confirmations and related details

Note: We do not store full credit card or payment card numbers on our servers.

Account Information

  • Username and password (if you create an account)
  • Preferences, settings, and saved items

Communications

  • Messages sent via email, website forms, customer support, or social media platforms (including Instagram DMs)
  • Reviews, feedback, or enquiries you choose to share with us

Device & Usage Information

  • IP address
  • Browser type and version
  • Device identifiers
  • Pages viewed, interactions, and browsing behaviour
  • Cookies and similar tracking technologies

How We Collect Personal Information

We collect personal information from the following sources:

  • Directly from you when you place an order, create an account, subscribe to emails, contact us, or interact via social media
  • Automatically through your use of our website, including cookies, pixels, and analytics tools
  • From Shopify and third-party service providers who help operate our store
  • From marketing and advertising partners, where permitted by law

How We Use Your Personal Information

To Provide and Operate Our Services

  • Process orders, payments, shipping, returns, and exchanges
  • Manage customer accounts
  • Communicate about orders, enquiries, or support requests
  • Enable customer reviews and feedback
  • Personalise your shopping experience

Marketing & Advertising

  • Send promotional emails or SMS where required consent has been obtained
  • Show targeted or interest-based advertising via platforms such as Meta (Facebook & Instagram)
  • Measure and improve the effectiveness of our marketing campaigns

You can opt out of marketing communications at any time by using the unsubscribe link in our emails.

Security & Fraud Prevention

  • Protect our website, customers, and business from fraudulent or unauthorised activity
  • Monitor and prevent misuse of accounts or payments

Legal & Compliance Purposes

  • Comply with legal obligations
  • Respond to lawful requests from authorities
  • Enforce our Terms and Conditions and other policies

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Remember your preferences
  • Analyse site traffic and usage
  • Improve functionality and performance
  • Deliver personalised advertising

You can manage or disable cookies through your browser settings. Disabling cookies may affect some website features.

How We Share Personal Information

We may share your personal information with:

  • Shopify, which hosts our store and processes data on our behalf
  • Service providers such as payment processors, shipping providers, analytics tools, email platforms, and marketing partners
  • Advertising partners to deliver relevant ads, where permitted by law
  • Legal or regulatory authorities where required by law
  • Business transfers, such as a merger or sale of assets

We do not sell personal information in the traditional sense. However, some data sharing for advertising purposes may be considered a “sale” or “sharing” under certain international privacy laws (such as US state privacy laws).

Relationship With Shopify

Our store is hosted on Shopify. Shopify collects and processes personal information to provide and improve its services. Information you provide may be transferred to Shopify and third parties in other countries.

For more information, you can review Shopify’s Privacy Policy at:
https://privacy.shopify.com

Third-Party Links

Our website may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing personal information.

Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will delete it.

Data Security & Retention

We take reasonable steps to protect personal information, but no method of transmission or storage is completely secure. Personal information is retained only for as long as necessary to:

  • Provide our Services
  • Meet legal and accounting obligations
  • Resolve disputes
  • Enforce agreements

Your Rights

Depending on your location, you may have rights to:

  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of targeted advertising
  • Withdraw consent where applicable

Residents of the United Kingdom or European Economic Area may also have additional rights under the GDPR.

To exercise your rights, please contact us using the details below.

International Data Transfers

Your personal information may be transferred and stored outside your country, including to countries that may not have the same data protection laws. Where required, we rely on recognised legal safeguards such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, or if you wish to exercise your privacy rights, please contact us at:

📧 laurenisobelswim@gmail.com

For the purposes of applicable data protection laws, Lauren Isobel Swim is the data controller of your personal information.